Choosing the Best Background Music for a Store
Even after investing thousands of dollars into a retail outlet, there’s no guaranteed way that customers will be willing to spend their money without a little extra coercion. Forceful tactics are now considered to be very unsavoury and a pushy sales assistant is more than enough to cause a potential customer to walk away.
Fortunately, there are particular techniques that can be very effective where sales are concerned and as they are all moderate in nature – there’s no risk of making a customer feel pressured to make a sale. The mood within a shop can work wonders and picking the right playlist of tracks can make all the difference.
All customers will want to be entertained; albeit in a fashion that they appreciate. Music is one of the best ways to create a little ambience, set the tone and improve the atmosphere – but choosing the right in-store background music isn’t as easy as it might sound. Different premises might want to emanate varying styles and as no two shops will be the same, it’s important to find a genre that reflects the business.
For example, chain stores that offer clothing and accessories can stand to benefit by creating similar playlists, so that walking out of one and into another will allow the customer to feel right at home. For individual stores, boutiques and restaurants, the type of music being played can make or break the atmosphere – and so it’s advisable to spend a little extra time to choose tracks that reflect the style of the premises.
For example, an urban, upbeat café might benefit from the latest hits, whilst a classical or more traditional eatery might instead experience better results with a calm, soothing playlist. The great thing about being able to pick and choose songs to go on a playlist is that they can be customised to reflect the atmosphere within the store – and with such a broad range of tracks to choose from, no two days need be the same!